Services

Encompassing the strategic planning, execution, and monitoring of a brand's online presence to engage and interact with your audience effectively. This includes tasks such as content creation, community engagement, analytics tracking, and implementing strategies to grow your brand's online following. Your marketing assistant handles the day-to-day operation of social media, ensuring consistent messaging and a strong brand image across platforms while utilising data and insights to optimise performance and reach marketing objectives.

Can include written content such as blog posts, articles, and social media posts, as well as visual content like images, infographics, and videos. Marketing assistants focus on crafting compelling, relevant, and high-quality content that aligns with the brand's voice and resonates with the intended audience. They often conduct research, employ creative skills, and utilise industry knowledge to generate content that supports marketing objectives, increases brand visibility, and drives audience engagement. Additionally, marketing assistants may collaborate with other team members, such as designers or copywriters, to ensure a cohesive and effective content strategy.

Your marketing assistant employs a range of strategies and tactics aimed at optimising a website's content, structure, and other elements to improve its organic (unpaid) visibility on search engines like Google, Bing, and others. This involves keyword research, content optimisation, meta tag creation, link building, and technical optimisations to improve a website's chances of ranking higher in search engine results pages (SERPs). By staying abreast of search engine algorithms and best practices, marketing assistants continually refine and adapt SEO strategies to drive more organic traffic to the website, ultimately increasing brand visibility and potential conversions.

Marketing assistants can handle the execution of paid media campaigns by identifying target audiences, setting budgets, creating ad content, and optimising campaigns for specific marketing goals, such as brand awareness, lead generation, or conversions.

They utilise their knowledge of various ad formats, targeting options, and bidding strategies to maximise the effectiveness of paid campaigns. Additionally, marketing assistants continually analyse campaign performance, making data-driven adjustments to ensure optimal return on investment (ROI) and achieve the desired marketing objectives. Paid media allows businesses to reach a wider audience, drive traffic, and complement organic efforts, enhancing overall brand visibility and engagement.

Marketing assistants will often engage in tasks related to website design, layout, and user experience (UX), ensuring the site aligns with the brand's image and effectively communicates its message to visitors.

They may handle various aspects of web development, including using content management systems (CMS) like WordPress or custom coding to build or update websites. This includes creating responsive designs that adapt to different devices, optimising loading speed, and implementing intuitive navigation. Marketing assistants also focus on incorporating SEO best practices into the website structure and content, ensuring it is search engine friendly.